Values
I hung my shingle in 2004. I wanted to be different from any other break-fix computer geek out there. I wanted to provide a professional, competent service exclusive to small businesses — like an attorney, accountant, or HR professional.
I help small businesses use technology better. It's more than my slogan, it's my mission. I don't implement tech to slow a company down, harm customer service, or make it less competitive. My job is to apply technology to reduce expenses, contain the cost of growth, and increase revenue for my client. It's that basic. That's the super-clear focus that I bring to all of my engagements.
LITTLE THINGS PRODUCE BIG RESULTS
Technology has never been faster and cheaper than it is today. Roughly every eighteen months, computational speed doubles, and prices drop by half. Every year that goes by, small businesses have a unique opportunity to spend a little money and gain big, practical results. And every year, companies that invest strategically in technology work smarter, faster, and with less overhead than their competitors. I try to help my clients implement little improvements that yield big rewards over time.
ENVIRONMENTALISM AND SUSTAINABILITY
Technology cannot solve everything but can be part of a long-term solution. Personally, I've abandoned combustion-engine vehicles in favor of electric cars, and my office has solar panels. It’s small, but I feel I'm making a difference.
TOLERANCE AND ACCEPTANCE
People—not technology—are an organization's most important asset, and I feel the phrase "corporate responsibility" should be more than just pretty words. It's a commitment on the part of an organization to respect, honor, and care for its staff and partners to the ultimate benefit of its shareholders and society.
I support the Black, Indigenous, and People of Color (BIPOC) community and the Lesbian/Gay/Bi/Transgender/Queer (LGBTQ) community, and I have the pleasure of calling many within those communities my business associates, friends, and family.
COMPETITION THROUGH INNOVATION
I believe in innovative, competitive transformation, applying technology to change how companies do business. If my clients aren't continuously transforming their businesses, their competitors are—that's just the reality—and I try to provide the best strategies, tactics, and approaches that reduce innovation risk and maximize capability.